Texting Lanes WTF

Texting Lanes WTF

I think I’m late with this realization.

TEXTING LANES!

Mind blown.

UVU-texting-laneUtah Valley University has painted “texting lanes” on some staircases.

Kinda a great idea. But I feel like this is enabling the problem.

Not so fast…

The school’s creative director, Matt Bambrough, designed the graphic mostly to draw students’ attention.

“This design was intended to be visual first and functional second,” Bambrough told The Huffington Post. “In our research, the most successful environmental graphics… match that formula.”

This is actually NOT the first of it’s kind, such drawings have been implemented in China, DC and more.

Let’s hope no one gets hurt.

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